Broadly, the content will explain topics like the history of LGBT rights without assuming any prior knowledge, and the Snapchat audience, while supportive of gay rights, may not have the depth of understanding that people actively visiting the site do. This week, PinkNews will publish an inside look at Russia’s first queer dance festival on Discover.
But on a monthly operation basis, we’ll be profitable from day one.”Įach edition will tell multiple stories linked to a theme to keep audiences hooked all the way through, and will include four snaps where users swipe up, taking article content that would originally be published on site plus bespoke content for the platform.
We’ve been working on this since January, so we’ve had seven months of developmental costs. “I anticipate the team itself will be profitable immediately. “We will be monetizing it that’s powerful,” said Benjamin Cohen, CEO and founder of PinkNews.
